The site of the Brix restaurant in Venice, California can be characterized as a cacophony of visual and sonic interference. The primary design response was to insert a ‘pause’ into this hyperactive strip landscape of noise in order to achieve a clear architectural presence for the client.
Exploiting an interest in the ubiquitous Los Angeles billboard, we chose to use it to new advantage. Acting as a perforated filter to the street, the reconceived billboard became highly effective in providing a scaffold for a large, semi-transparent surface. The striking effect enabled an ephemeral visual and spatial layering during the day and a dynamic pixilated light box during evening hours. In response to an ongoing interest of ours, the project challenges and blurs the conventional boundaries between what is urban space and what is considered interior architectural space.